SupplySide West 2022 Summary
Oct. 31, 2022 - Nov. 4, 2022
We had a very busy SupplySide West this year! We showcased 3 of our branded ingredients – SerenZea™, Maizinol™, and Symetrian™, gave 2 presentations at SupplySide West’s Presentation Theater, and our team met a steady stream of attendees at our booth to answer product questions and present supporting clinical data.
The show itself offered many on-trend educational sessions for attendees. Experts talked about the emerging new market for immune support products, acknowledging the shift from a seasonal to a year-round supplementation strategy. Attendees were also offered insights into the ever-growing area of nootropics and the “State of the Mood market”, supported by consumer surveys, expert analysis, and market futurecasting.
Featured Products
Presentations
Taking Sleep Concepts to a New Level: Restorative Sleep
Speaker: David Foreman, The Herbal Pharmacist®
David Foreman discussed sleep deficiency, cortisol connection, their impact on health, and novel botanical ingredient Maizinol™, a natural alternative to Melatonin for quality sleep. As a standardized corn leaf extract, Maizinol™ significantly increased deep sleep time and reduced stress hormone cortisol compared to placebo in a double blind human sleep study. Maizinol™ also improved sleep quality and enhanced mood based on self-reported questionnaires in the same clinical trial.
Symetrian™ for a Rapid Immune Response
Speaker: Dr. Mesfin Yimam, DVM, MS, Director, Pre-Clinical Research, Unigen, Inc.
Symetrian™, a composition of polysaccharide and polyphenol standardized extracts from Aloe, Poria, and Rosemary was evaluated in double-blind placebo controlled cross-over clinical study. Following single oral 500mg, Symetrian™ showed a) harmonized quick waves immune response; b) swift activation of immune cells; c) triggered highly selective cell-to-cell communication; and d) faster antioxidation activity suggesting rapid immune modulating for mucosal protection/enhanced immune surveillance, making Symetrian™ effective composition to support healthy immune systems.
Final Thoughts
Overall, SupplySide West this year was a great showcase for immune and mood-related supplements. Unigen was on-hand with ingredients ready to meet the needs of each of these current categories, as well as providing educational sessions by our own Dr. Mesfin Yimam and Unigen Friend & Consultant, expert Dr. David Foreman (The Herbal Pharmacist).